Foxy Bingo are taking sponsorship to a whole new level with their deal with Rugby Super League.

As part of their deal to be ‘official bingo partner’ of the Super League, they also get the pre-match coin toss named after them.

Yes, that’s correct.

Before every game the commentators are contractually obliged to say the teams are now taking part in “the Foxy Bingo Coin Toss”.

It’s quite laughable, but at least as far as Foxy is concerned, it is getting it’s brand out there every game.

We’ve also noticed that a number of rugby teams have become affiliates of Foxy, with any players signing up from their websites earning affiliate revenue for that team.